It does not matter if you are thinking of investing a small explanatory video, a testimonial and a commercial or corporate video, choosing a good production house is an important decision and should be treated with the necessary time and dedication.
In recent years, video content has become the marketing tool with greater efficiency, has brought results to companies from all sectors endowing consumers with relevant and educational content directly related to their products or services.
And although the video has already proved invaluable to brands and companies, its performance and effectiveness depend to a large extent on the choice of an ideal production house for the project.
The experience that has given us more than a decade working with multiple clients and hundreds of videos produced has allowed us to identify all those obstacles faced by companies to choose a production house.
For all this here we leave some important points that will help you ensure the best choice.
How to identify a good production house?
The easiest way to distinguish a good video production two days to take a look at your work. It seems pretty obvious, but when analyzing in depth the credentials of a company, it is usually quite easy to determine if a job was executed well or badly.
When you visit the website of a production house, probably the first thing you find is your reel. The production houses use it to show their style and capabilities through different examples of videos and clients in one piece.
We highly recommend you analyze the most recent videos and see them complete, never be alone with the reel.
What is the quality of your work?
The videos have to look and sound professional.
The quality of your video production directly reflects the quality of your company. Viewers will not bother to watch a poorly produced video.
The effectiveness of your message will be determined by the quality of your video production.
Surely, you do not want to lose the opportunity to successfully market your company to a potential client simply because your video has low light and audio.
Do your videos communicate?
What were you trying to say? Who were they trying to reach? Did they achieve it?
It is also worth noting that a good quality production houseshould be able to do much more than produce videos. Must be an expert in storytelling, building messages. How well can you write scripts? Have you show nany vision for business? You must make sure that you are hiring an a multidisciplinary and well-balanced team.
Each company has a different objective. Some have a particular communication challenge or goal they want to overcome; others know exactly what they want, but do not know how to turn that idea into an interesting script or a powerful visual concept
It is part of the job of a good producing house to create new concepts, challenge existing ideas and ultimately establish the best way to communicate your message.
Do you understand how your business works?
A specialist production house in your business niche withgreat experience in your sector can be an added value, but a good production house can generate video content for an endless number of industries andaudiences. What is more important that you consider, is the level of commitment of the producer to understand your business and its challenges.
How much should a good production house charge?
Most video production houses do not have packages or established prices, the cost will depend on what they seek to achieve and these costs can vary considerably.
A good production house must understand and help the client to define a realistic level of investment before proposing different production routes.
The most significant variables are the complexity and size of the technical personnel, the location, the cast, the duration and the recording days.
A good production house selects its technical equipment and equipment according to its budget, and provides guidance on what can be achieved within its price range.
While the costs of recording with live people depend to a large extent on the staff and the team, the cost of an animation depends on the time it will take the designers to create it, as well as the complexity involved.
Regardless of how much you want to invest, a good video production house should provide you with a transparent and detailed quote that covers all the costs involved, so you know exactly what you are buying.
Can you produce what you want, when you want it?
A good production house should provide you with a work plan that details the final date in which you will receive the final product.
One way to get the most out of your provider is to be as explicit as possible so that all the changes or feedback you have can be included in the work plan and the final product is delivered on time.
For example, if you are not sure why the recording takes two days instead of one, ask and leave the doubt, in most cases, there will be a logical reason why, but it is choosing to understand what you are the necessary
A good production team should always be honest and mark a customer when they are asking for something that is unattainable in terms or budgets.
Therefore, when starting your search for the perfect promotional video production company in Dubai, make sure you have these questions at hand. And remember, regardless of what you need your video production, as long as you have a rough idea of what you want to achieve, a good agency should help you develop an effective strategy to achieve it.