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How Domain Authority Impacts The Overall Positioning Of Your Website

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It is a metric designed by one of the leading bunch of SEO experts “Moz”. It measures the potential of a website to rank well on the search engine result pages. It uses a variety of factors such as link counts, rank and trust score in order to predict how well a website will perform on the SERPs. There are more than 40 such factors that are considered in order to measure this. Google uses around 200 factors to rank websites, now a metric which is supposed to tell us how well a website will perform in the results should also be based on a larger number of factors too. It is measured on a scale of 1 to 100. Higher the website score is better are its chances of ranking higher in the search results. It signals websites competitiveness that is where it stands in relation to its competitors. It’s valuable for you to use bulk authority checker tools for the verification of a domain.

Metrics such as DA and PA are developed to predict the behavior of popular search engines such as Google, Bing & Yahoo. Such metrics are developed because the ranking system used by Google is a kind of a black box. Only certain factors that are used to rank websites are revealed to the public. As these ranking systems are kept secret from the public, people are curious to know how their websites position on the result pages is determined. Measures such as this one give them an approximate system to study how well their website will perform while offering the knowledge about how these results are ascertained at the same time.

Now that we know what Domain authority is and we also know that higher it is better are website’s chances of ranking high on the SERPs. If your website has a low score you should not be worried as there are ways to increase this score and some of the most helpful are mentioned below.

Extended Expiration Date:

Domains are not registered for an indefinite period of time instead registration is just for a fixed period of time. After the expiration of such period, a domain expires unless it is renewed by the owner. The number of days left in the expiration of a domain is one of the factors considered while calculating DA. It is a minor factor meaning it does not considerably influence the score of a website considerably. Still, you should take care of each factor that influences your website score, particularly if it is easy to control. If your domain is going to expire within a year you should have the expiration date extended to 3 to 4 years. It will establish your website as a going concern and signals your intentions of continuing running your website for an indefinite period of time.

Quality of your Inbound Links:

Backlinks are the most important factor that determines the authority of a website. These are the links on other websites that direct the person who clicks on such links to your website. Quality of backlinks is even more important than the number of backlinks. One backlink from an authoritative website is better than dozens of inbound links from spammy websites. Another precaution that must be taken in regard to backlinks is that the websites containing links to your website must be based on a similar topic. Inbound links from high-quality websites will send a signal to search engines that your website is also of top-notch quality otherwise why these other websites will provide links to your site on their websites. A number of backlinks from quality websites will definitely improve your DA score.

Optimize Your Website:

Optimizing you on-page SEO elements is another way you can up your DA score. Forget about Domain authority if on-page search engine optimization elements are all optimized on your website then your website will rank higher will have more search visibility. When optimized these elements contribute towards building the authority of your website too.  These on-page SEO elements include quality of content, use of related keywords, good internal link structure, including a sitemap, use of headings and tags and many others. Quality content is absolutely essential for the success of any website. Good content means people will get what they come to visit your website for. Search engines also like quality content and rank websites higher with plenty of quality content. Having a sitemap will make it easier for search engine bots to crawl your website. You should also include a human readable sitemap on your website that will make it easier for the users to know where they can find what they are looking for on your website. Headings and tags are very important tools to convey to the search engine what type of content your website has hence it will be easier for the search engine to direct a user to your site who is looking for similar content.

Site Speed:

How fast your website loads also has a bearing on its authority. If your website is slow it will hurt authority. Site speed is one of the ranking factors Google considers when positioning webpages. Google likes those web pages that load faster as slow pages can be very annoying for the users. In order to save its users from this hassle, Google does not display slow pages in the top results. If you want your website to rank high and command a lot of authority you should make sure that it loads quickly.

Buying an Older Domain:

If you are starting a new website then buying an old domain can save you from a lot of hard work. Instead of registering with a new domain and then working to increase your authority, you can buy an old one that has already established itself and has lots of links on other websites pointing to it. Its link profile will transfer to your website. This is an easy way to increase the authority of a new website.

Social Media Campaigning:

Another factor that can do a world of good your website is your social media profile. If links to your website are floating around on social media platforms then your domain will have high authority. It will also bring additional traffic to your website. This is also one of the parameters in Google ranking.


Domain authority is a very important metric that predicts how well your website will perform compared to its competitors. Numbers of factors that go into determining the DA of a website. You can check your website’s DA using online tools built for this purpose and if your website has a low score then there are plenty of areas that you can focus on to improve it.

Stuart Clock

Stuart Clock is a web entrepreneur and he loves to write about tech, gadgets and latest trending news. He explores his words in the article with his tremendous skill. Apart from blogging, he is doing journalism and working hard as an editor in some tech/world news sites. His ambition to be a famous blogger in the web world. Apart from his business he loves to do travelling, playing cricket and snooker is his favourite game.

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