This cyberspace is a competitive marketplace. Developing your site is only half the job. In the next stage, you also have to make strategies to drive traffic to your site. Marketers mainly opt for search engine optimization (SEO) to improve the online visibility of their site.
Most of the marketers start their SEO campaign after the design and the development part of the site. However, if you want to craft a futuristic marketing plan and want to stay ahead of your competitors, then you have to start your SEO campaign since the time of its design and development.
With time front-end optimization has emerged as an important part of SEO. Now you have to build a site that your visitors and search engines both will love. Now, you cannot take the functionality of your site for granted over its aesthetics and vice versa. Check out here a comprehensive guide and learn about the four ways that you can follow to improve your site’s performance.
- The Site Must Have Great Navigation
You have to ensure that the navigation of your site is clear and direct. If it is not then your potential customers will face difficulties when accessing your site. Due to this reason, it will become difficult for you to achieve your conversion goals. This is why you have to ensure that your site has great navigation.
- Ensure Your Site Is Ready for Google’s Mobile-First Index
We are well aware of the fact that Google’s mobile-first index is coming soon. So, if you want to stay ahead of your competitors, then you have to get ready for Google’s mobile-first index. Mobile first indexing means Google will take the mobile version of your site as its primary version. So, you have to build an excellent mobile-friendly website which will be fast loading and responsive.
- The Website Must Load Faster
Apart from the mobile version of your site, you also have to ensure that its desktop version also loads faster. Google has mentioned the fact that they take the load speed of a site as an important ranking factor. If your site takes time to load, then the bounce rate of your website will increase. As a result, your search engine ranking will drop.
Let us suppose someone needs storage units in Largo. So he has performed a Google search and found your site on the top of the SERP. Now, after clicking your site if he founds that it takes time to load, then he will leave your site and visit your competitor’s website. In this way, you will lose your potential customers to your competitors. This is the main reason why it is always recommended to build a fast loading website.
- Use Small Images
If you do not use small images on your site, then it will become heavy. Due to this reason the site will take time to load. This is why it is always recommended to use small images when designing the website.
So, these are the four ways that you need to follow to improve the performance of your website.