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Books That Play an Essential Role in Your Digital Marketing Efforts

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“The power of a book lies in its power to turn a solitary act into a shared vision. As long as we have books, we are not alone”— Laura Bush, an educator and the wife of former president of America George W. Bush has to say about the importance of book.

Books play a vital role in all spheres of life. They are considered as agents of wisdom with the ability to channelize the knowledge. Although the phrase never judges the book by its cover, readers do. Some people buy books just because they think the book cover will look beautiful on their bookshelf. A good book cover design can be the most significant driver of any book’s success. The cover of the book communicates a story and message through multiple colors, fonts, images, symbols, etc.

Digital marketing is one of the fastest growing industries today. Every day we get to hear about a new technology or trend evolving. In order to survive in the industry, professionals in this field need to update their skills and knowledge on the current trends. It’s good to read articles and case studies, but reading the digital marketing books can really help you in getting new ideas and knowing what you always want to know.  Many of you might find this odd in the online world, but books are actually an excellent source of guidance that can provide the practical advice on the latest digital marketing trends. Here is a list of top 5 digital marketing books that you should read:

Positioning: The Battle of mind:

This is one of the most popular books on the digital marketing which explains how to establish a position of your brand and product in the mind of the audience. The author has defined the brand positioning and how to use it as a foundation of a strategy brilliantly. The book has excellent examples which can help you in developing the strategy based on your brand or product position in the market. The deceptively simple but clever book cover design perfectly matches with the title of the book.

Author: Al Ries and Jack Trout

Paperback: 224 pages

Publisher: McGraw Hill Education; 2nd ed. edition (16 January 2001)

Ogilvy on Advertising:

In this book, the author has written all the aspects of advertising. He has given the tips and rules that he has learned about advertising through his own experience. The book is divided into different chapters. In the first few chapters, the author has explained how to create an impressive advertisement, jobs in advertising, and to run an advertising agency. While in the second part, he talked about print advertising, B2B advertising, and how to advertise foreign travel, etc.

Author: David Ogilvy

Paperback: 224 pages

Publisher: RHUS; 1st Vintage Books ed edition (12 March 1985)

Hug your Haters:

In this book, the author has completely changed the perspective towards the customer’s complaints. He has explained how to address public and private complaints, evaluate customer service, finding the right time to respond to customer complaints, and include the new apps and technologies to turn company’s problem into a valuable asset. The book cover design perfectly matches the complex title giving readers a reason to read this book.

Author: Jay Baer

Paperback: 240 pages

Publisher: Portfolio, Mar 01, 2016

Top of Mind:

The book sheds light on how businesses can create the opportunity for themselves by making a prominent mark in the minds of customers. The author has explained how the useful and engaging content helps businesses in building a relationship and gaining visibility. The book also provides ways to win the trust of the customers so that whenever they need to make a choice, you (the brand) become their first preference.

Author: Jay Baer

Paperback: 240 pages

Publisher: Portfolio (Mar 01, 2016)

Lost and Founder:

In this book, the author has shared the true story of how he started his successful company named Moz and then failed with its growth, why he recently left the company, and what has he learned during these 16 years. If you are someone who is struggling or on the way to become an entrepreneur, this book can be the best choice. The designer has correctly matched the cover design with the title of the book.

Author: Rand Fishkin

Paperback: 320 pages

Publisher: Portfolio (April 24, 2018)

Conclusion

Every year thousands of books get published. Bookstores featured these books everywhere—stacked on the floor, rows of the shelves, etc. If you are a buyer, then this inventory provides you an excellent selection, but if you are an author, then this proves to be highly competitive as customers are getting more options in their collection. To catch the attention of the potential buyer, authors have started focusing on the book cover design. Even if a book has amazing content, it should have an attractive cover design. Otherwise, the customer will pass by it without giving a second glace.

The best graphic ideas come from creative minds. Designhill is a leading freelancing graphic design platform where you can hire a professional designer to create an amazing cover design for a book in a short span of time.

Stuart Clock

Stuart Clock is a web entrepreneur and he loves to write about tech, gadgets and latest trending news. He explores his words in the article with his tremendous skill. Apart from blogging, he is doing journalism and working hard as an editor in some tech/world news sites. His ambition to be a famous blogger in the web world. Apart from his business he loves to do travelling, playing cricket and snooker is his favourite game.

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