AMD was rarely profitable in recent years and had therefore in 2008 a new course taken, which should reduce costs. The own factories had AMD sold and wanted to focus on the PC market to “emerging markets”. According to analysts of Kerrisdale Capital Investment AMD was successful when it comes to the marketing of these steps towards investors, but in fact stand AMD already inevitable before the end. The technical progress of the competition, not competitive own offer, the structural changes that are not effective strategy of recent years and the deteriorating Blianzen were a poisonous mixture for the company.
“Even if AMD wins some customers, the clock expires and AMD will not be able to make profits in industries where the best products and not pricing determine the success,” says the report. For the analysts AMD is a typical example of an old company, which still lives on a past reputation as a technically leading company, in order to fill their own misconceptions survivability. Although AMD itself plays an important role, a monopoly of Intel and others in determining markets to prevent that this was not a sufficient reason to exclude a bankruptcy.
“Surprisingly, many investors believe the story of the turnaround, which spreads the recently certain CEO Lisa Su. We do not deny that AMD still has some healthy business. Braving we think that AMD, which was in 2010 rated once with 8.6 billion US dollars, is destined to go bankrupt by 2020 “. The reason, analysts still carry on that AMD is not financially able to spend enough money on research and development and therefore can not keep up with the rapid product cycles in the industry.
Source: Value Walk