Social media analytics tools refer to collecting, analyzing, and interpreting online data to showcase how users are interacting with the brand, company, or organization. Over the last ten years, social analytics has become the basic form of intelligence for business users in the identification, prediction, and response to the behavior of consumers.
Any firm with an interest in doing social analytics will require the best social analytics tools. There is a lot of content and many social sites to control.
Many analytics tools work by continuously crawling sites and indexing them. After indexing, they can be searched. Many tools use queries and search strings that users write to find specific phrases and words on the pages.
1. Followerwonk :
Follorwerwonk is a tool for managing Twitter and allows the user to analyze and gather info from users on Twitter and expand the reach of the business to widen its audience.
This tool has been applied in marketing departments for some months to help in increasing the efficiency of the social media strategy in place. By identifying when the followers are very active on social platforms, you will better target your message and get the maximum from using each tweet. By increasing efficiency with tweeting times, you can make sure that the delivered message is getting to the right audience.
2. Sprout Social :
In case you are in the search for an all in one solution, then there is no reason to look further than this tool. Sprout Social is a comprehensive tool that will give you social media analytics and management, meaning you can come up with a plan of scheduling your posts while looking at their performance within the dashboard.
This tool has an inbuilt CRM that provides functionality to manage several departments, companies, and profiles. Unlike other tools, it integrates with large social networks, meaning you will not separate the tools for each social channel.
3. Google Analytics :
You can confidently say that Google Analytics is not very robust when measuring engagement, increasing followers, mentions, and other metrics that relate to social media. It is used traditionally to measure traffic of the web. This tool is crucial for making you understand the number of people converting to customers. You can also see people coming through your social accounts. This will help you know if your social media if functional or not.
4. BuzzSumo :
This tool is different from other analytics tools on the list. In the place of individually analyzing your brand’s social media performance, Buzzsumo looks at the way content on your site performs on social media. You will get data on the number of shares on all social sites. Social media is a top way of making your content to spread. Therefore, it is vital that to understand what resonates with the audience.
5. Cyfe :
This is an app with an all-in-one dashboard that is helpful in analyzing and monitoring scattered data across online tools like MailChimp, AdSense, Salesforce, Google Analytics, WordPress, and Facebook from one location in real time. Monitor your marketing channels like SEM, SEO, web analytics, and much more.
6. TapInfluence :
With an increase in the growth of influencer marketing and becoming the most common tactics of social media, there is an increasing need for this tool to measure marketing efforts. This is a great influencer marketing platform to research influencers you want to work with and track the performance of the campaign.
For companies and brands that work with influencers once or twice only, this robust tool may not be of help. However, if influencer marketing is crucial for you strategies of social media marketing, then you require this dedicated tool to analyze and manage the campaigns.
7. SocialRank :
With this tool, it becomes possible to sort the audience according to very valuable profiles, most engaged sites, and posts, best followers, the most followed, chronological and alphabetized tools. It is also possible to pinpoint and filter the audience by use of filters that range from geographic location, hashtag/word search, and bio keyword to verified activity, number of followers, and much more. After using this tool to find people, you can decide to message directly, export to PDF, export to Twitter, save searches, build lists, and much more.
By now many people understand the requirement for the tools of measuring their efforts. However, social media marketing has become, the tools available for analyzing your efforts have also increased. At some point, you can name major tools for analyzing social media online. When you look at the market trend, you can confidently say that a new tool gets released daily.