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5 Reasons to Use Automated Website Migration to Move to the New CMS

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If you’re an owner of a CMS ­based website, a question of changing your current content management system has already come up to your mind. To suppress the desire and continue as is, or take heart to introduce the improvements ­ is up to you only. The least what you can do at this very moment is see how you can achieve the desired result ­ your existing content moved to the brand new CMS.

Traditional Ways of Website Migration

Manual (copy/paste)

You may decide to move your content manually, using good old CTRL+C, CTRL+V. If your site has under 50 posts and around 10 categories, you’ve got nothing to worry about. However, for a website with hundreds or thousands of posts and numerous categories and subcategories, comments and contributors with diverse access levels the situation is quite different.

Can you imagine how much time you’ll need to recreate all the categories and move posts in there? Don’t forget also that this doesn’t work for comments or any user­ contributed content ­ you’ll have to say good bye to that. The good thing is this is totally free, so in case you’ve got some spare time, why not try and move over your content by your own?

CMS vendors provide import/export plugins for migrating both to and from the platform they develop. However, you need to find the plugin that supports both your current CMS software version and the platform you’re migrating to. If you’re lucky to find it ­ then, you install it on your site following all the guidelines.

Beware ­ if the plugin is free (which is often the case) if may mean limited or no support. Certain plugins provide limited free functionality and many goodies have to be purchased additionally (like migrating users, links or URLs redirection). This method if migration is much more convenient than the copy/pasting one, but may involve spending money and technical errors.


If you have enough skills, you can use a script (create or find one) that would fetch your data from the database and transfer it to the new one. However, this is no easy task as you’d need to customize the script for your particular CMS versions, which also requires time and cannot work out as expected in the end. Plus, for an end-user with no technical savvy, the complexity of this method can be compared to climbing Everest with no equipment.


The easiest so far. What you have to do is find an individual or a company who would lift the burden off your shoulders and make the move. Points to consider: this is going to be quite expensive, take up some time (usually about a business day to get the quote and then from 24 hours to several days to be finished) and may involve providing your login credentials to the third party. For a small personal blog, it is not a problem, but if a business or news website with thousands of daily visitors is down for several days, it may bring huge losses.

Automated Website Migration

As promised at the beginning, we finally got to the recently introduced way of switching content to the new CMS. It combines all the best features of the ones named above.

See the top 5 reasons why automated website migration is beneficial:

● it’s very easy­ requires no technical background. The 5-minute setup is accessible even for beginners.

● it saves your time ­ all of the content is migrated in a few minutes (average migration takes 15 min). Plus, you don’t have to wait for a quote or be queued for the available date. It works instantly as soon as you’re done with the setup.

● it is available online with no software installations ­ it doesn’t require any software installations and can be performed online from any spot with the connection to Internet.

● it offers great support ­ you won’t be left alone with any issue or question. The online support chat pros will make sure to assist you right away.

● it is safe ­ the migration is performed on a dedicated server and you won’t lose a bit of your data.

You’re now wondering what part of your content you’ll be able to import using the automated method? Simply put ­ all of it. Your textual content, images, categories, tags, users, comments and even internal links will be delivered safely to the new CMS. Plus, the URLs can be made SEO friendly if you choose this option.

Adam Smith

Adam Smith is Search Engine Marketing Analyst and Blogger. Along with expertise in SEO, SEM, SMM,PPC, he loves to write on different topics like business, finance, technology, health, home & garden, internet marketing, food etc.

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