Chances are, you’re already advertising your products and services on platforms such as Facebook and AdWords. However, you may not realise that Youtube represents a potential goldmine of customers eagerly waiting to buy what you’re selling. Youtube has a number of qualities that make it a dream come true for advertisers. Today, we’re going to take a look at a few of those things. Here are five reasons you should be advertising on Youtube.
You Can Reach a Massive Audience
With Youtube, you have the potential to reach a huge number of people. It’s the second largest search engine in the world after Google, and the third most visited website overall. With billions of visitors everyday, you can certainly find an audience for your product. There are few other places where you can tap into a group of people this large.
You Can Find Your Niche
Along with the massive number of people who visit Youtube every day, you’re also given the tools you need to find your own target audience. One thing you need from an advertising platform is the ability to advertise to your specific demographic. Youtube ranks among the best in this area. Not only do you have the ability to select the age and gender of the people who see your ads, you can also select which kinds of videos your ads will show on. When done correctly, this almost guarantees your product will find an audience.
It’s Cost Effective
Youtube is simply one of the cheapest advertising options you can possibly find. You’ll only pay a few pounds for your ads to reach thousands of people. On top of this, you won’t pay anything unless someone watches at least thirty seconds of your ad. The ability to reach this many people at such a low cost is unheard of anywhere else. When you advertise on Youtube, you know you’re getting the most out of your money.
Viewers Are Ready to Buy
You may not realise this, but many people come to Youtube for the purpose of researching something they want to buy. This means that many of Youtube’s visitors are already in a buying mood. In fact, videos have the highest conversion rate of any other form of advertising. This is a perfect opportunity to get your products in front of people who are already interested in what you have to sell.
You Can Delegate It
One of the best things about advertising on Youtube is you don’t have to do all the work yourself. You can hire a Youtube display advertising agency to do the heavy lifting for you. As an entrepreneur, your time is money. Hiring an advertising agency gives you the time to work on other things while the pros help your product find potential customers.
As you can see, there are many advantages to advertising on Youtube. It has all the tools you need to help your products reach the people who need them. It’s simply one of the best advertising platforms in the world today and one you can’t afford to ignore.