With more than 2.20 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.
Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.
So, we combed through the web to find 21 Pages to inspire your own Facebook marketing. Seriously, these pages are awesome and well-liked.
21 of the Best Facebook Business Page Examples Online Today
1. L.L. Bean
Page Likes: 956k
Here’s an example of a Facebook Page that focuses on the customer. The content they post is interesting and super relevant for their target audience: cool photos, videos, and tips for outdoor adventurers. They also include tabs dedicated to their events, open job opportunities, and to each of their most recent grand openings.
Page Likes: 525k
Travel agency Intrepid Travel has put together a great Facebook Page — complete with a special tab that shows trip and tour reviews, and one that lets users search and book trips without having to leave their Facebook Page. Talk about a great user experience.
They also consistently post compelling videos that’ll have you itching to pack a bag and hit the road. Check out this food tour of China they posted to give potential tourists the nudge they need to book an adventure:
Page Likes: 3.3m
Shopify, an ecommerce website platform, is a prolific multimedia publisher, evidenced by its Facebook page. While its photos section consists of branded infographics that share data from the industry, its video section is full of how-to clips you’d normally see in article form.
The company’s case study series, “My First Sale,” is what really helps the page shine, though. Check out just one of Shopify’s case studies from its Facebook page below.
Page Likes: 915k
Threadless has tons of great images on their Page. Most notably, their cover photo features different T-shirt designs, which they always credit to the designer in the original posting. They also carry over important functionality from their website, including a “Shop” tab where you can begin browsing for a particular product.
All in all, Threadless does a great job of creating a fantastic user experience that doesn’t require the user to leave Facebook. Plus, they have a badge in their “About” section signifying that they respond to inquiries quickly — which is great for showing fans and followers that they’re listening.
Page Likes: 2.9m
For a magazine, WIRED is almost all video now. But combined with its mesmerizing images and hyper-analytical articles, this publisher has turned its Facebook page into the ultimate hub for hot takes on the latest science and technology.
It doesn’t even matter what medium you consume WIRED in now — it’s all just solid content to have on your News Feed. And for as prolific and diverse as WIRED is, its Facebook Business Page balances all of it quite nicely.
The company also broadcasts from Facebook Live every month. Check out some of its live-video library below.
Page Likes: 32.1m
The folks at Nutella have the unique challenge of having to find an infinite number of ways to feature a single product so their social media content stays fresh and interesting. The key to their success? A wide variety of interesting visual content.
They’ve taken full advantage of the rise of video on Facebook: As of 2018, videos on Facebook have 135% more organic reach on users’ News Feeds than the average photo. Much of their video content is centered around creative (and delicious) ways to work the infamous hazelnut spread into different recipes, such as these incredible Nutella pancake cupcakes:
Page Likes: 2.4m
Zappos.com is known for great customer service, and they keep that reputation going on their Facebook Page. For example, they have a badge in their “About” section that says they typically respond to customers’ inquiries within the hour. That’s fast.
They also have a small section of their Page dedicated to visitor posts, which features customers’ posts about Zappos’ great customer service on and off Facebook.
Not to mention, they’re committed to responding to comments — and they aren’t afraid to have fun with it:
Customer service aside, Zappos has also fully taken advantage of Facebook’s call-to-action button feature by placing a “Shop Now” button at the top of their Facebook Page.
Page Likes: 15k
Ceros specializes in interactive content creation. And if the company’s retro cover photo doesn’t intrigue you, its unique “samples” will.
Along the side of its Facebook page, Ceros promotes a sample ebook, nanosite, and infographic that visitors can view in their entirety right from Facebook. And true to the Ceros brand, each sample is interactive. Talk about transparency from a customer’s first touch with the business.
What’s a nanosite, you ask? According to Ceros, it’s an opportunity to show your customers various pieces of your work in the form of a miniature website. Here’s what Ceros’s nanosite looks like on Facebook (each tile is clickable from inside the page).
Page Likes: 500
First things first: iGoMoon, a small web development agency based in Stockholm, Sweden, has an illustrated cover photo that is so fun to look at. As a result, the company gives visitors an early glimpse into its versatility and attention to detail.
As you can see from the image above, the company also features a call-to-action (CTA) below the cover photo for users to “Recommend” the business on their own Facebook profiles. With how important word-of-mouth is to gaining customers’ trust, this is a valuable feature of iGoMoon’s Business Page.
While the Facebook Page’s photo section is rich with employee photos showing off the company’s culture, iGoMoon’s video section plays host to an ongoing industry series called, “Månresan: Life as a Bootstrapper.” This agency definitely knows its buyer persona. Check it out below.
Page Likes: 4.5m
The NHL rocks Facebook. Their Page prioritizes the things they know users care about most when visiting Facebook: photos and videos, live streaming (which they include during the season and remove in the offseason), and contests that give them the chance to win tickets.
Not only that, they’re constantly putting out relevant news stories and compelling visual content that get high levels of engagement from their fans. For example, NHL and GoPro have been partnered up since 2015 to bring hockey fans unique perspectives from games, and these videos can be found in the “Video” tab on the NHL’s Facebook Page.
11. Tough Mudder
Page Likes: 4.2m
Tough Mudder, an organization that runs hardcore obstacle course events focused on teamwork and camaraderie, leans on social media sites like Facebook to help recruit and pump up participants.
They do a great job of keeping their Facebook content fresh and up-to-date, which is especially important for an events company. Not to mention, each event they run has its own Facebook Event — which shows up in an “Events” feed on their Page — so participants can connect, ask questions, and share event-specific photos with the community.
Speaking of community … the folks that run the Facebook Page always find clever ways to keep the Tough Mudder family connected and engaged using fun hashtags like #HeadbandMonday:
Page Likes: 2.2m
St. Jude’s is a volunteer- and donation-driven organization, and they do a fantastic job engaging their volunteer and donor bases on Facebook. Their posts and photos are highly engaging, often featuring the personal stories of patients who were helped thanks to the generosity of people like their Facebook Fans.
Page Likes: 37.2m
Starbucks was an early social media adopter, and it comes through in the polish and features of their Facebook Page. The “International” tab leads you to their local Facebook Pages, so non-English-speaking fans can easily navigate to their country’s Starbucks Page.
Beyond that, Starbucks uses its Page to showcase their rich visual content, run contests for seasonal products, highlight job openings, and interact with followers, like they do with the quiz below:
They also offer a slick store locator application:
14. MAS Digital
Page Likes: 6k
MAS Digital is a Guatemalan marketing agency with an explosive Facebook Business Page. Part of this impression comes from the company’s stylish cover video (you can’t tell from the image above, but the cover photo is actually a video).
One of this Page’s premiere features, shown below, is its “Services” section, offering branded tiles that briefly describe MAS Digital’s four lines of business. From the animated cover video to the warm color scheme, this Business Page swung for the fences.
Page Likes: 1.2m
Adobe is a computer software company that could post all about software and technology all the time … but they do a great job of catering their content to Facebook users, who tend to log on to socialize, read or watch fun content, or read the news. Here’s an example of a cool video that would be interesting to their design-focused target audience: