Search engine optimization or SEO is the basic web marketing technique that makes the search engines to rank your website higher than several others, in response to a search query by any internet user. The higher you rank in a search engine, the more chances you have of increasing your income.
Now, you must be wondering how to go on with this SEO to improve your website.
Follow some simple tips to get lots of traffic directed to your website:
1. Write good content
Remember, content plays a vital role in increasing traffic in a website. Your website should have original, informative, and useful contents for the visitors. Update the contents regularly to increase more traffic. The content should be unique to catch the attention of the readers. If it is not possible for you to do so, you can consult a specialist for the work.
2. Start blogging
Blogging is one of the best ways to attract visitors to your website. Make sure the content you write for your blog serves the interests of the people so that they frequently visit. Once you start blogging, other people in the industry will visit your blog, comment on your posts, and share them on social media. This will add backlinks to your website and spread the buzz about your e-commerce store’s blog around. You can even create a blog where you can discuss your own views.
3. Select keywords wisely
You should choose keywords that suit your topic and has the most potential for being searched on the web. Outline your topic beforehand to include appropriate keywords. It will help to optimize your website. You’ll find several SEO tools and software on the Internet that can help you search for the best search based keywords.
4. Pay attention to title tags
You need to insert keywords in the title tags you provide since it makes search engines to find your website faster in response to a search query by a user. Only use relevant and readable keywords.
5. Optimize the headings and subheadings
Headings are very important to organize any information. Make sure that you include only one tag when you assemble any page and one or more subheadings (if possible).
6. Discover your competitors
Search engines examine the incoming links that come to your website as a result of the ranking criteria. You’ll have a clear picture of your competitors if you know how many incoming links they have. You can analyze your competitor by seeing their rank, quantity, and quality of incoming links in the search engines. You may also see your competitors’ percentage of links with specific keywords in the link text and also the Google page rank of linking pages.
7. Include images
Images make your website more attractive. Besides, they increase your website’s chances of being visited, when a user searches for pictures on the web. Try to give an appropriate caption for each image you provide to your website.
8. Take advantages of advertisement
You need to find the best keywords that may turn your search into leads or purchases. The best way to start is to buy sponsored advertisements. You can also consider paid search, social media advertising, and display advertising to get visitors.
9. Get connected with different social networking sites
You should promote your content or blogs on different social media. It helps to get connected with people and their opinion. You can create a page of your website or business on Facebook and start promoting your contents to attracts more visitors. Twitter and Pinterest are also good for connecting with people. Increase your social media followers to build a network for your website.
10. Create URLs that are SEO friendly
To make your URLs SEO friendly, you can use keywords in your URLs and file names. However, don’t overdo it. If you create a file name which has more than three hyphens, it tends to look like a spam and you might not find too many users willing to click on it.
11. Add links properly
Links are essential for a website to maintain a high rank during searches. However, ensure that the provided links are relevant to the content. When doing internal linking, use keywords as anchor texts. It helps the spiders to perceive what the page which is linked to the page is about. Hence you should use keywords for the purpose.
Lastly, if you can’t manage the SEO part of your website, you can hire professionals. They will give assistance and support to increase more traffic.