E-commerce is a huge factor. Whether you like it or not, you need to employ e-commerce marketing in your business. You need to step back and assess your marketing tactics. Are they working? Which ones do not generate sales?
But how do you implement e-commerce marketing strategy? Here’s a list of dos and don’ts to add to your marketing strategy.
1. Draft a marketing strategy
Plan it first. Build a plan and see how it goes as you move along. You need a content marketing strategy for your e-commerce business.
Write a list of all the methods you plan on using to reach out to customers, whether it be blog posts, videos or newsletters.
Make it a point to check in with this strategy every week or month, evaluating how the content creation and distribution process is going.
2. Automated Email Marketing Campaign
Start your e-commerce marketing strategy with an effective email campaign. Email marketing is one of the trusted methods when it comes to convincing your customers to buy your products.
Consumers open their emails and it will keep you in contact with your customers. As long as you provide value to them, consumers will start buying your products.
3. Be social
One of the most popular platforms for marketing is on social media. Do not just go on social media, cut out platforms that don’t sell your products. If your products are easily sold on Facebook, stick to that.
Make it personal. Consumers want to spend their money on a company with a face. Tag your brand along with a person. Make your customers feel special by also posting photos of them in your social media channels.
5. Be original
Build a strong connection with your audience by posting original content. Be unique and tell your own story. Do not copy other companies. You can check other types of content such as videos, blog posts, and other podcasts.
6. Contextual Marketing
E-commerce contextual marketing puts your messages in the right place and at the right time. You need to draft your product sell during a peak time so it is timely.
7. User generated content
Build interaction with your customers without putting too much money. You need to ask for content from your users. Ask them to submit photos, videos, or blog posts.
8. Loyalty Program
Bring people back to your store through loyalty programs. The more they spend for your company, the more loyal they will get.
9. Social Networks Automation
Plan your social strategy. Try to automate your social media posts by scheduling it ahead of time. This way, you will not think about it for the rest of the month. You can focus on your social strategy.
10.Use native languageE-commerce storessell items to all over the world. If your target market speaks Arabic, you haveto translate or talk to them in their native language. Provide translation onyour e-commerce store. Most websites have translation plugin to help non-nativespeakers of English browse your site and encourage them to purchase.
About the Author
James Luke from Grafdom has served the digital industry for over 5years. He collaborates and works alongside agencies, event organizers, andsuppliers to develop and execute their marketing strategies. He is extremelypassionate about education technology and also writes for various local andinternational publications. A graduate with High Distinction from the EdithCowan University, Perth, Australia, James holds a Bachelor’s Degree with adouble major in Marketing & Management.